Welcome to Side Eye, a new column from The Art Journal.
Side Eye explores the alt scenes shaping the artworld, surfacing the weirdly specific but widely consequential dynamics that quietly determine what art is worth, and why.
You can expect: internet subcultures, art market micro-trends, esoteric event reporting, art true crime and more in your inbox three times a month. Side Eye is a space for a new generation of art market reporters who are navigating cyberspace alongside an impenetrable art ecosystem.
Side Eye is edited by Ella Slater, The Art Journal’s Assistant Editor.
If you have a story, we want to hear from you. To pitch, email ella@theartjournal.com
About The Art Journal
The Art Journal is a new, independent art market publication published by Meta Media Group.
Whether you’re a dealer, collector, artist, student or policymaker – or simply curious – we are here to help you understand how art actually works.
The art market is, by design, opaque and largely unregulated. The Art Journal wants to explore how value is created, understood and exchanged. To lift the paving stone and reveal the beach. You can find us on Instagram, TikTok, X, LinkedIn, Facebook, Threads and Youtube.


